Ty Inc., the iconic company that brought Beanie Babies into the hearts of collectors worldwide, has struck gold again. At this year’s Toy Fair in New York City, held from March 1-4 at the Javits Center, their latest creation, Ty Beanie Bouncers, snagged the coveted Powerfully Playful Award. Announced on March 6, 2025, this accolade celebrates the innovative spirit of a toy that blends classic Ty charm with a bouncy new twist, proving that the brand still knows how to captivate kids—and the young at heart.
The Ty Beanie Bouncers debuted to an enthusiastic crowd, with nearly 60 original and licensed designs showcased at the event. These aren’t your average plush toys. Combining the signature Ty aesthetic—think adorable, pellet-filled critters—with a proprietary bounce feature, they offer a fresh take on playtime. “There was always a ball and there was always plush, but never before were they brought together!” said Ty Warner, the visionary founder behind both Beanie Babies and this latest hit. His words rang true as attendees marveled at the playful fusion, which earned high praise for sparking joy and imagination.
Toy Fair 2025, a premier industry event, brought together toy makers, retailers, and enthusiasts to spotlight the year’s most exciting innovations. The Powerfully Playful Award, a highlight of the fair, recognizes toys that stand out for their creativity and ability to inspire active, imaginative play. Ty Beanie Bouncers fit the bill perfectly, merging collectible appeal with a dynamic bounce that invites kids to toss, catch, and create their own fun.
For Ty Inc., this win marks a triumphant return to the spotlight. Since the 1990s, the company has been a household name in collectible plush toys, with Beanie Babies once fueling a global craze. While that bubble eventually burst, Ty Warner’s knack for innovation has kept the brand relevant. The Beanie Bouncers build on that legacy, offering a modern spin that appeals to today’s toy lovers while nodding to the nostalgia of past fans.
Available now at retailers like Walmart, Target, and Amazon, Ty Beanie Bouncers are poised to bounce their way into homes everywhere. Whether you’re a collector seeking the next big thing or a parent looking for a toy that keeps kids moving, this award-winning creation delivers. As Ty Inc. celebrates this milestone, it’s clear: the magic of play is alive and well, and Ty Warner’s creative spark is still lighting the way.